In my role at Campos Market Research, I took on a multifaceted role as a Strategist, spearheading initiatives that fueled data-driven decision-making and empowered clients to make informed business choices. My key responsibilities and contributions included:

Research Strategy Development: I was responsible for creating and executing comprehensive research strategies that empowered our clients to make informed and strategic business decisions.

In-Depth Market Analysis: I conducted thorough market analysis, competitor assessments, and in-depth research into industry trends. These insights provided a holistic understanding of market dynamics and opportunities.

Cross-Functional Collaboration: I actively collaborated with cross-functional teams to define research objectives, ensuring alignment with broader business goals. This collaborative approach enhanced the relevance and impact of our research efforts.

Actionable Recommendations: Leveraging research findings, I provided strategic recommendations and actionable insights to clients. These insights served as a valuable foundation for making informed and effective business choices.

In addition to my role as a Strategist, I also took on additional responsibilities to expand the horizons of our work. I leveraged the power of social media ads for recruitment efforts for research projects to help meet quotas. Moreover, I had the privilege of assisting Campos Market Research in building its digital marketing initiatives, contributing to the growth and digital presence of the organization. These experiences have further enriched my understanding of the ever-evolving landscape of digital marketing and its potential to drive results.

In my previous role at Barkley (formerly known as Smiths Agency prior to 2022), I had the privilege of working on advertising communications projects tailored to the unique needs of food industry clients. My contributions encompassed a diverse spectrum of responsibilities, bridging the realms of creative strategy and digital strategy. This multifaceted approach allowed me to showcase my versatility and passion for crafting innovative marketing solutions that combined creative excellence with strategic precision.

Key Accomplishments and Responsibilities:

Content Strategy: Developed impactful content strategy documents for social media initiatives, providing clear guidance to creative teams.

Creative Direction: Directed the execution of social media briefs, Amazon content strategies, website content, and purpose strategies, ensuring alignment with strategic goals.

Market Research: Conducted comprehensive market research and analysis, focusing on food and CPG brands, to inform data-driven communication strategies.

Competitive Audits: Led competitive audits to identify opportunities and threats, shaping our strategic approach.

Trend Reporting: Stayed updated on industry and market trends, providing insights to keep strategies adaptive and competitive.

Creative Support: Collaborated closely with the creative team to ensure alignment of creative campaigns with overarching strategies.

Having progressed from my prior role as a Paid Media Specialist at PPG, I was privileged to take on a new and impactful role at PPG Architectural Coatings. In this capacity, I spearheaded initiatives that significantly contributed to our marketing success on the B2B team working with the PPG Paints brand. Key achievements include:

Marketing Hub Enhancement: I played a pivotal role in growing and enhancing the Marketing Hub, an online tool that empowered our sales personnel to customize marketing materials effectively.

Strategic Growth: Through my efforts, we achieved remarkable year-over-year growth of 52% in the tool's usage. This not only met but exceeded all expectations and goals set by management, encompassing adoption rates, budget management, and the expansion of content within the tool. (The materials available expanded from roughly 125 materials to 450)

Educational Workshops: To ensure the field's proficiency in utilizing the Marketing Hub, I hosted five engaging online workshops and webinars. These educational sessions drew attendance from at least 100 participants per workshop, providing our team with the knowledge and skills needed to harness the tool's full potential.

As a dedicated member of the Digital Center of Excellence (DCOE) team at PPG Architectural Coatings, I played a pivotal role in driving digital media success through the following key accomplishments:

Strategic Campaign Execution: I was responsible for the meticulous planning, setup, delivery, and optimization of multi-million-dollar digital media campaigns across various platforms, including Google, Facebook, and Pinterest. These campaigns spanned multiple brands within PPG's extensive portfolio.

Google Search Excellence: I consistently maintained strong Google search Key Performance Indicators (KPIs) with an impressive average click-through rate (CTR) of 2.7% and a cost-per-click (CPC) of $1.78, ensuring cost-effective and high-performing campaigns.

Data Insights and Reporting: I took on the additional responsibility of back-filling the Google Analytics role to ensure continuous website tracking and data reporting for internal brand teams. This provided crucial insights and metrics for informed decision-making.

Innovative Social Media Initiatives: I drove innovative social media tactical and creative executions, utilizing advanced techniques such as Lead Generation ads. In one campaign, we generated an impressive 10,252 leads at an efficient cost of $0.98 per lead. Additionally, I implemented Pixel tracking in Facebook, utilized Facebook Canvas, and integrated Product Feeds for our paint colors, enabling seamless purchasing through ads.

My role as a Paid Media Specialist was marked by a commitment to data-driven decision-making, creativity, and the ability to optimize campaigns effectively.